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How to find mobile usability problems

Most business owners look at their own site on a desktop, on fast broadband, on a large screen. Their customers do not. Finding mobile problems means deliberately reproducing the conditions the site is actually used in, and those conditions are worse than you think.

Last reviewed by James Henderson

How do you find mobile usability problems?

Test on a real phone, on mobile data rather than office wifi, outdoors, one-handed — a browser's responsive preview shows a narrow layout but not a slow processor, a fingertip or sunlight. Then throttle the network and CPU in developer tools and reload.

Frequently asked questions

Is a browser's responsive preview enough?

No. It shows a narrow layout but not a slow processor, a poor connection, a fingertip instead of a cursor, or sunlight on the screen. Test on a real phone, on mobile data, outdoors.

How should I throttle for testing?

Set the network to a mid-tier mobile profile and the CPU to a four-times slowdown, then reload. Sites that feel instant on a desktop routinely take eight seconds under those conditions.

What should I test besides the homepage?

The actual journeys — finding and tapping the phone number from a service page, filling the contact form with an on-screen keyboard, finding hours, getting directions, reading a price. Time each one.

How do I tell a mobile problem from a general one?

Compare bounce and conversion rates by device on the same pages. A page that converts well on desktop and poorly on mobile has a mobile problem, and that comparison localises it faster than any tool.

What is the cheapest research available?

Asking three customers to find something on your site while you watch and stay quiet. Twenty minutes, and it consistently finds problems no automated report surfaces.

Want this looked at for your business?

Twenty minutes on the phone usually finds the one thing holding the number back. James answers himself.

You reach James, not a call centre. No answer means he is on a job — leave a message and he calls back.

Call James: 832-338-2926

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