How much does a website copywriting pass cost in Houston?
Website copywriting is priced per page, and the real variable is how much has to be worked out rather than written. Rewriting five pages for a business that can explain itself is a different job from fifteen pages where nobody has decided what the company is for. Both sit inside BayouEdge builds: $2,500 for five pages, $5,500 for ten to fifteen.
What a copy pass involves
It is not proofreading. A copy pass decides, for each page: who is landing here, what they are worried about, what they need to know before they will call, and what they should do next.
Only then does anyone write sentences. Most weak website copy is not badly written — it is written without those four questions being answered, which is why it reads like a company describing itself to itself.
What drives the price
Page count. The obvious one, and the least interesting.
Whether the positioning exists. If you can say in one sentence who you are for and why someone picks you over the firm down the road, the writing is fast. If that sentence does not exist yet, someone has to help you find it, and that is the expensive part — it is strategy wearing a copywriting label.
How much you can give. A one-hour interview with the owner, a handful of real customer objections, and three recent jobs described plainly will produce better copy than a week of research. The businesses that get the most out of a copy pass are the ones that show up with material.
Where it sits at BayouEdge
Copy is part of the build rather than a separate purchase, because a page structure and its words are the same decision made twice if you split them.
Starter Presence at $2,500 covers a focused five-page site including its call-to-action structure. Growth Engine at $5,500 covers ten to fifteen pages with real service pages written to be found and to convert. Above that, the added cost is more pages and more service lines, not a different kind of writing.
What good local copy does differently
It names things. Specific neighbourhoods you actually serve, the specific problem in the specific season, the specific thing that goes wrong with houses of a certain age.
Generic copy — "quality service you can trust" — costs the same to produce and does nothing, because every competitor's site says it too. The point of specificity is not personality. It is that it is the only thing that distinguishes you.
What to bring to make it cheap
The three most common questions customers ask before booking. The objection you answer on every call. One job you are proud of, described the way you would describe it to a neighbour.
That material is worth more than a research budget, and only you have it.
Getting a number
How many pages, and whether the positioning is settled. Those two answers set the price.
Frequently asked questions
Is copywriting separate from the website build?
At BayouEdge it is part of the build. Splitting them means making the same decision twice, because a page's structure and its words are the same call.
Why does positioning affect the price?
If you can already say who you are for and why someone picks you, the writing goes fast. If that has never been settled, working it out is strategy — and that is the expensive part of any copy project.
What should I bring to keep the cost down?
The three questions customers ask most before booking, the objection you answer on every call, and one recent job described plainly. That material beats any amount of outside research.
Can AI just write it?
It can produce fluent pages that say nothing your competitors' pages do not. What makes local copy work is specifics only you have — the neighbourhoods, the seasonal problem, the actual objection.