What does a converting website for a window cleaning company need?
Window cleaning quotes from property size and storeys, so publish a price table and a worked example instead of a quote form. State what is included — frames, sills, screens, tracks — set out residential and commercial separately, and sell the recurring schedule, because repeat contracts are where the margin sits.
Give a price on the page
This is the whole conversion mechanism. Window cleaning is quotable from a few pieces of information, and customers know it:
- Price by number of windows, or by property size and storeys
- Inside and outside versus outside only
- Frames, sills and tracks — included or extra
- Screens
- First clean versus regular clean, if they differ
- Minimum charge
A worked example — "a typical two-storey, three-bedroom home, outside only, is around $X" — does more than any amount of copy. Competitors almost universally say "contact us for a quote", and being the one that answers wins the enquiry.
Sell the schedule, not the clean
The money in this business is in recurring work. Make the recurring option the obvious one:
- Frequency options — monthly, quarterly, twice yearly
- The discount for booking recurring versus one-off
- That you will remind them rather than requiring them to remember
- That they can pause or cancel easily
Removing the fear of being locked in makes recurring easier to sell than a discount does.
Split residential and commercial
They are different sales entirely:
Residential. Priced per job, booked by a homeowner, decided quickly.
Commercial. Storefronts, offices, restaurants. Contract work, invoiced, scheduled outside business hours, decided on reliability and insurance.
A commercial page needs different content — insurance limits, whether you can work early mornings, scheduling consistency, and how invoicing works.
Answer the practical questions
What customers actually want to know, and most sites do not say:
- Do I need to be home?
- What about pets and gates?
- What happens if it rains?
- How long does it take?
- Do you clean high or awkward windows, and how?
- What if a window is damaged?
Each of these is a reason someone hesitates. Answering them all removes the hesitation without a phone call.
Show before and after
Window cleaning photographs well, particularly hard-water staining, construction residue and long-neglected glass. A split image of the same window is more persuasive than any description.
If you do specialist work — hard water stain removal, post-construction cleaning, screen repair — give it its own page. Those searches are specific and less competitive.
Safety and insurance
This is ladder and height work on other people's property. State liability insurance and workers' compensation coverage plainly, and say how you handle upper storeys — pole systems, ladders, or otherwise. Homeowners think about what happens if someone falls.
Booking should be simple
A short form asking property type, number of storeys, approximate window count and preferred timing is enough to quote most residential jobs. Anything longer loses people on a small-ticket service.
What it costs
Starter Presence — $2,500 setup, $750 a month fits a single-crew operation well. Growth Engine at $5,500 and $1,500 where you want residential and commercial paths plus several area pages.
The honest read
This is a low-barrier trade with a lot of competitors, and price comparison is real. A site that quotes openly wins on convenience — it does not let you charge more than the market, and it should not pretend to.
Frequently asked questions
Should window cleaning prices be published?
Yes — by window count or property size and storeys, with inside versus outside, frames and tracks, screens, first clean versus regular, and a minimum. A worked example for a typical home does more than any copy.
How do I sell recurring work?
Make it the obvious option: frequency choices, a discount against one-off, a promise to remind them rather than requiring them to remember, and easy pausing or cancelling. Removing lock-in fear works better than a bigger discount.
Do residential and commercial need separate pages?
Yes. Commercial is contract work decided on insurance, reliability and out-of-hours scheduling, with invoicing. Residential is a quick per-job decision by a homeowner.
Which questions should the page answer?
Whether the customer needs to be home, pets and gate access, what happens if it rains, how long it takes, how high or awkward windows are handled, and what happens if a window is damaged.
What specialist work is worth its own page?
Hard water stain removal, post-construction cleaning and screen repair. Those searches are specific, less competitive, and command better prices than routine cleaning.